Pacific Bluefin Tuna Sells for Historic Bid of $3.2m at Japanese Capital Auction

A large bluefin tuna on display at a fish market auction
A familiar auction figure is a regular face at the traditional event.

A bulky bluefin tuna caused a stir at the Tokyo's Toyosu fish market this Monday, securing a unprecedented bid of 510.3 million yen (3.2 million US dollars; £2.4m) during the market's inaugural auction of the year.

The top offer for the 243kg fish was placed by the operator of a well-known sushi restaurant group, which manages locations across the country and overseas.

"An inaugural tuna heralds good luck," stated the entrepreneur, a notable participant at the traditional first sale.

Referred to as the Tuna Tycoon, this entrepreneur is renowned for submitting record bids for premium bluefin tuna at these symbolic new year auctions.

Auction Shock and Historic Precedent

Following the auction, the successful bidder informed reporters that he was "surprised at the winning bid," stating, "I expected we would be able to buy it a little cheaper, but the price soared rapidly."

This latest acquisition exceeds his own notable purchases:

  • He paid 56.5 million yen away in 2012.
  • He paid 155 million yen in 2013.
  • In 2019, he won a tuna for 333.6 million yen ($2.1 million).

Despite previously remarking that he thought he "bid too high," he has now gone on to break his own record once again.

A Tradition of High Prices

The opening auction at the Tokyo fish market is notoriously known for exceptionally high prices. Last year, the first tuna was acquired for 207 million yen by a different culinary group, which stated the fish would be served at its restaurants throughout the country.

The intense atmosphere at the fish market during these early morning auctions has become a major event in Tokyo. Monday's auction, which started around 05:00 local time, was no different.

From Auction to Plate

The record-priced tuna was quickly prepared for patrons at the winner's sushi establishments immediately after the auction concluded.

"I believe like I've commenced the year in a positive way after consuming something so auspicious as the year starts," shared one satisfied diner.

Daniel Logan
Daniel Logan

Maya is a certified personal trainer and nutritionist dedicated to helping others reach their fitness goals through science-backed methods.